CREATEGY (krê´ a´ te jê) [create, to start something different, the science of planning and direction] is a strategic planning system by which the branding process and the creative process are integrated in a manner that produces big ideas for marketing communications programs that achieve measurable results.
- DIFFERENTIATE
Stand for something. We immerse ourselves in your culture, competition and industry trends to identify key factors that differentiate your brand from the competition, making you the only choice for the target audience. - INNOVATE
Think radically different. We explore compelling concepts, looking for those really big ideas to emerge that will flow and adapt to market changes, your competitive responses and target audience preferences. - INTEGRATE
Start a conversation. An integration blueprint maps your specific brand goals, strategies and tactics into a touchpoint path. This creates a systematic marketing communications infrastructure that is web-centric utilizing online, print and social media. - COMMUNICATE
Stay two steps ahead. Big believers in a launch strategy, we also think that rigid planning calls for too many compromises. By remaining flexible we can respond to your unexpected opportunities more effectively. - CULTIVATE
Room to grow. We apply forward thinking, by pursuing innovative ideas that maintain your campaign momentum by constantly improving your ability to attract and engage the target audience based on their behavior. - VALIDATE
Actions speak louder. Metrics is a key component to your branding initiative. By predetermining touchpoint benchmarks, we can determine your campaign effectiveness by gathering and analyzing behavioral data.
