A graphic identity is orchestrated within a set of guidelines. These standards govern how the identity is applied to maintain visual continuity and brand recognition across all mediums of the brand.
Enrollment
Prospects have many choices when it comes to getting an education. The key is to engage a prospect on primary selection criteria and have that be the driving force behind their choice.
Development
Today more than ever institutional advancement is extremely competitive and the stakes are higher than ever to achieve your fundraising goals.
Interactive
The Internet has changed the way we interact. To survive and in fact thrive in the information age, you must engage prospects in a conversation about how you can make a real difference in their lives.
Integrated
In looking at the ways people think and interact with an institution, it must be appreciated that their views and impressions are shaped through a variety of observations and experiences called touchpoints.
